It's Hot As Balls In North County!

Good Morning, North County! Although the waves are trash, it’s been hot as balls, so get outside!

Good Morning, North County! Although the waves are trash, it’s been hot as balls, so get outside!

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BUSINESS

schooner station

Credit: Ned Kelly

Professional surfer Benji Weatherley is opening a Hawaiian-themed restaurant in Encinitas called Breakers, bringing family-friendly entertainment and a taste of Oahu to the area.

  • Benji Weatherley’s new restaurant, Breakers, will open on Santa Fe Drive.

  • The restaurant will offer Hawaiian-themed food, music, and entertainment.

  • The Encinitas Planning Commission unanimously approved the project.

  • Breakers will feature vintage signs from Encinitas and reflect Weatherley’s Hawaiian roots.

  • An opening date is not yet determined, but building work has begun.

BUSINESS

san diego

San Diego County's hotel sales have dropped 54 percent in the first half of 2024, reflecting a broader statewide decline, with smaller properties dominating the market.

  • San Diego hotel sales fell 54% in the first half of 2024.

  • Total dollar volume of sales decreased by 51% to $97.5 million.

  • Statewide, the dollar volume of hotel sales dropped by 48.5%.

  • Smaller hotels are more active in the market, with a notable lack of high-profile property sales.

  • San Diego remains a strong market, with limited price reductions compared to other California regions.

BUSINESS

book store

Credit: Cody Lassiter

Farenheit 451 Books and Carlsbad Salon District, longtime fixtures in Carlsbad Village, closed due to significant rent increases imposed by the new property owner, Pacific Coast Investments.

  • Farenheit 451 Books closed after 17 years due to a non-renewal of their lease by the new landowner.

  • Carlsbad Salon District also closed after 15 years because of an unaffordable rent increase.

  • The previous property manager had kept rents low, but the new owner, Pacific Coast Investments, raised rents significantly to cover property taxes.

  • Pacific Coast Investments plans to replace the closed businesses with an ice cream shop and possibly a sandwich or taco spot.

  • The community, including the Carlsbad Village Association, expressed sadness over the closures and hopes for a possible reopening of the bookstore in a new location.

WEATHER

Monday: 76° 🌡️ 67° | ☀️ Sunny  | 💨 SW 8 mph

Tuesday: 76° 🌡️ 64° | ⛅ Party Cloudy | 💨 SW 9 mph

Wednesday: 75° 🌡️ 63° | ⛅ Party Cloudy | 💨 SW 9 mph

SURF SYNOPSIS

Surfline.com

If you want your photography featured, email us at [email protected] with your picture and location to get featured!

Welcome to the North County Beat!

Welcome to the North County Beat! I have lived in Carlsbad my whole life. Going to college in a vastly different area helped me realize how lucky we have it here in Southern California!

Because of this, I wanted to give back to the community I grew up in and start a local newsletter that would help bring the people of North County together and keep you updated on everything that’s happening in America’s finest city. I take great pride in saying that I’m from San Diego, and you should too.

This is our referral program.

We are trying to grow as fast as possible, and to do that, we are going to incentivize you to do so. Referring people to our newsletter is EASY. Just click the button below, which will be in every email, and share the special link to whoever you like. The URL has a special string which ties it to your name.

Here are the rewards for your referrals:

3 referrals: birthday shoutout or the option to shoutout anyone you’d like

7 referrals: I will drive to your house, give you a high-five, take a picture, and put it on the newsletter (or we can meet somewhere if you’re not comfortable with that 😂)

10 referrals: Premium membership for life: NO ADS (once we start growing we will put ads on the newsletter) and exclusive content

20 referrals: First person to 20 referrals gets a brand-new Kitchen Aid Mixer ($350 value)

Rules For Referral Contest:

  1. Referrals that are fraudulently created by opening new email accounts will not be accepted and your eligibility will be terminated.

  2. Referrals may not include disposable email addresses (ex. [email protected]) or spam addresses. These will not count toward the referrals.

  3. To count toward your referral goal, the referent (the person being referred) must verify their email to combat spam and fraudulent email addresses. If they do not verify their email, they do not count (we send smart nudges to notify them to verify.)

  4. The contest starts July 21st and ends September 21st at 11:59pm.

  5. To see the full list of rules, click here.

One Last Thing…

We want to make sure you never miss an email. To do that, follow these steps.

Gmail users—move it to your primary inbox

  • On your phone: hit the three dots in the top right corner, tap "Move to" then tap "Primary"

  • On a computer: Back out of this email and drag it into the "Primary" tab near the top left

  • Apple mail users—tap our email address at the top of this email (next to "From:" on mobile) then tap "Add to VIP"

If you have any questions, concerns, or complaints, feel free to email us at [email protected].

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