Our First Birthday Shoutout!

Good Morning, North County! Here’s what’s on the docket for today:

• Encinitas 10-Year-Old Raises $1500 For Park Rebuild

• SusieCakes Launches New Location In Forum Carlsbad

• High Speed Chase Leads To Fatal Crash In San Diego

Also…

• Weather ☀️

• Surf Report For The Week 🌊

• Live Music Lowdown 🎵 

P.S. Happy Birthday Joanne Worrall! Our first birthday shoutout!

Want to get your local business in the North County Beat? Let’s Talk »

OUR COMMUNITY

Encinitas 10-Year-Old Raises $1500 For Park Rebuild

A 10-year-old boy and a local resident's donation have reignited the debate over transforming the L7 lot in Encinitas into a park, amidst ongoing discussions about using the site for affordable housing.

• 10-year-old Oliver Pratt raised $1,500 for the park and offered his donation at the City Council meeting.

• Glenn Johnson proposed a $100,000 donation in memory of his late wife to support the park's creation.

• The City Council voted 3-2 to direct the Parks & Recreation Commission to explore the park option for L7.

• The L7 lot has been a focal point of the city’s debate between affordable housing and open space.

• Mayor Tony Kranz suggested continuing discussions on both housing and park options for the site.

BUSINESS

SusieCakes Just Opened Another Location In Forum Carlsbad

SusieCakes has opened a second location in Carlsbad at The Forum, offering its beloved baked goods and hosting a grand opening event with various festivities.

• SusieCakes opened a second Carlsbad location at The Forum Carlsbad on August 24.

• The bakery is known for its vibrant cupcakes and traditional layer cakes.

• Founder and CEO Susan Sarich expressed excitement about joining the Carlsbad community with the new store.

• The grand opening event featured free samples, music, family activities, and a raffle for a year's supply of cake.

• SusieCakes now has two locations in Carlsbad and operates across California, Texas, and Tennessee.

SAN DIEGO COUNTY

High Speed Chase Turns Into Deadly Crash

San Diego's pursuit policy is under scrutiny after a crash involving a fleeing 16-year-old driver killed an officer and the driver, renewing debates over limiting police chases to violent felonies.

• Officer Austin Machitar and teen driver Edgar Giovanny Oviedo died in the August 26 crash.

• San Diego’s current policy allows pursuits for infractions, misdemeanors, or felonies.

• A recent review showed 60% of chases in San Diego start over minor infractions.

• The Police Commission recommends limiting chases to violent felonies.

• The Police Officers Association opposes changes, citing potential risks.

WEATHER

Saturday: 74° 🌡️ 65° | ⛅ Party Cloudy | 💨 WSW 8 mph

Sunday: 75° 🌡️ 65° | ⛅ Party Cloudy | 💨 SW 8 mph

Monday: 76° 🌡️ 66° | ⛅ Party Cloudy | 💨 WSW 8 mph

SURF SYNOPSIS 🌊

If you want your photography featured, email us at [email protected] with your picture and location to get featured!

LIVE MUSIC

Saturday 8/31:

Coyote Bar and Grill - Carlsbad, CA

Le Papagayo - Carlsbad, CA

The Roxy - Encinitas, CA

Mr. Peabody’s - Encinitas, CA

1st Street Bar - Encinitas, CA

Email us at [email protected] to get a shoutout!

Welcome to the North County Beat!

Welcome to the North County Beat! I have lived in Carlsbad my whole life. Going to college in a vastly different area helped me realize how lucky we have it here in Southern California!

Because of this, I wanted to give back to the community I grew up in and start a local newsletter that would help bring the people of North County together and keep you updated on everything that’s happening in America’s finest city. I take great pride in saying that I’m from San Diego, and you should too.

This is our referral program.

We are trying to grow as fast as possible, and to do that, we are going to incentivize you to do so. Referring people to our newsletter is EASY. Just click the button below, which will be in every email, and share the special link to whoever you like. The URL has a special string which ties it to your name.

Here are the rewards for your referrals:

3 referrals: birthday shoutout or the option to shoutout anyone you’d like

7 referrals: I will drive to your house, give you a high-five, take a picture, and put it on the newsletter (or we can meet somewhere if you’re not comfortable with that 😂)

10 referrals: Premium membership for life: NO ADS (once we start growing we will put ads on the newsletter) and exclusive content

20 referrals: First person to 20 referrals gets a brand-new Kitchen Aid Mixer ($350 value)

Rules For Referral Contest:

1. Referrals that are fraudulently created by opening new email accounts will not be accepted and your eligibility will be terminated.

2. Referrals may not include disposable email addresses (ex. [email protected]) or spam addresses. These will not count toward the referrals.

3. To count toward your referral goal, the referent (the person being referred) must verify their email to combat spam and fraudulent email addresses. If they do not verify their email, they do not count (we send smart nudges to notify them to verify.)

4. The contest starts July 21st and ends September 21st at 11:59pm.

5. To see the full list of rules, click here.

One Last Thing…

We want to make sure you never miss an email. To do that, follow these steps.

Gmail users—move it to your primary inbox

• On your phone: hit the three dots in the top right corner, tap "Move to" then tap "Primary"

• On a computer: Back out of this email and drag it into the "Primary" tab near the top left

• Apple mail users—tap our email address at the top of this email (next to "From:" on mobile) then tap "Add to VIP"

If you have any questions, concerns, or complaints, feel free to email us at [email protected].